Engage

It all comes down to engagement.  When we're more engaged with what is going on, we enjoy our experiences more.

Taking photos has become a daily, ubiquitous activity, thanks to SmartPhones. Over 1 trillion photos were taken in 2018 by some estimates.  Some say taking photos detracts from being in the moment and experiencing what’s happening.  In 2015, the New York Times surveyed 1,623 people and found that 58% of people believe that “posting the perfect picture has prevented them from enjoying life’s experiences.”  However, as is often the case, what we believe to be true is not always born out in science.

In 2016, researchers from Yale and USC performed the first extensive research examining how taking photos affects people’s enjoyment of their experiences. Their findings, published by the American Psychological Association, found the opposite to be true.

Said one of the researchers, "my first intuition was that somehow [taking photos] would harm your experience because it disengages you, but we found exactly the opposite of that.  We show that, relative to not taking photos, photography can heighten the enjoyment of positive experiences by increasing engagement.”

Instead of detracting from an experience, photographing allows people to engage more deeply with itWhen you’re taking photos, you're paying close attention to the details that surround you. You become more focused on the experience than you would otherwise be.  This is especially true when photographing people because that captures the emotions of a moment.

FotoMe was created specifically for this reason - to increase engagement with your event and your brand, which translates to greater satisfaction with both.



Engage

It all comes down to engagement.  When we're more engaged with what is going on, we enjoy our experiences more.

Taking photos has become a daily, ubiquitous activity, thanks to SmartPhones. Over 1 trillion photos were taken in 2018 by some estimates.  Some say taking photos detracts from being in the moment and experiencing what’s happening.  In 2015, the New York Times surveyed 1,623 people and found that 58% of people believe that “posting the perfect picture has prevented them from enjoying life’s experiences.”  However, as is often the case, what we believe to be true is not always born out in science.

In 2016, researchers from Yale and USC performed the first extensive research examining how taking photos affects people’s enjoyment of their experiences. Their findings, published by the American Psychological Association, found the opposite to be true.

Said one of the researchers, "my first intuition was that somehow [taking photos] would harm your experience because it disengages you, but we found exactly the opposite of that.  We show that, relative to not taking photos, photography can heighten the enjoyment of positive experiences by increasing engagement.”

Instead of detracting from an experience, photographing allows people to engage more deeply with itWhen you’re taking photos, you're paying close attention to the details that surround you. You become more focused on the experience than you would otherwise be.  This is especially true when photographing people because that captures the emotions of a moment.

FotoMe was created specifically for this reason - to increase engagement with your event and your brand, which translates to greater satisfaction with both.



Organize

While taking a photograph increases one's enjoyment of an experience, viewing the photograph provides the opportunity to relive it and re-experience the emotions associated with it.

Research suggests the obvious.  "The sheer volume and lack of organization of digital photos for personal memories discourages many people from accessing and reminiscing about them.  In order to remember, we have to access and interact with the photos, rather than just amass them.”

FotoMe uses smart matching technology to analyze each photo and automatically deliver them in real-time to the people that are in them.

It will analyze 1000's of photos into meaningfully organized post-event albums. For attendees that do not create an account at the event, they can do so after the event and will automatically start receiving their photos after creating their account.

Get rid of the hashtags.  Forget the task of organizing 1000’s of photos into albums.  People want to see (and keep) the photos that contain people they know, and they don’t want to flip thru hundreds or 1000’s of photos to find them.



Organize

While taking a photograph increases one's enjoyment of an experience, viewing the photograph provides the opportunity to relive it and re-experience the emotions associated with it.

Research suggests the obvious.  "The sheer volume and lack of organization of digital photos for personal memories discourages many people from accessing and reminiscing about them.  In order to remember, we have to access and interact with the photos, rather than just amass them.”

FotoMe uses smart matching technology to analyze each photo and automatically deliver them in real-time to the people that are in them.

It will analyze 1000's of photos into meaningfully organized post-event albums. For attendees that do not create an account at the event, they can do so after the event and will automatically start receiving their photos after creating their account.

Get rid of the hashtags.  Forget the task of organizing 1000’s of photos into albums.  People want to see (and keep) the photos that contain people they know, and they don’t want to flip thru hundreds or 1000’s of photos to find them.



Share

Rumor has it that a little girl asked Edwin Land the question, “Why can’t I see the picture now?” during a picture taking outing.  Sometime thereafter Edwin co-founded Polaroid Camera.

Now a whole generation knows as much about Polaroid Cameras as they do vinyl records, but the venerable Polaroid has made a comeback at weddings and other events in the form of Photo Booths and event photographers with an onsite printer or handing out QR codes to retrieve your photo.

Our phones give us the same instant gratification, but after you pass your phone around so everyone can see the photo, how do you make sure everyone has a copy?  You go thru the 6+ steps to text or email it to everyone.

With FotoMe, everyone gets their own copy within moments.



Share

Rumor has it that a little girl asked Edwin Land the question, “Why can’t I see the picture now?” during a picture taking outing.  Sometime thereafter Edwin co-founded Polaroid Camera.

Now a whole generation knows as much about Polaroid Cameras as they do vinyl records, but the venerable Polaroid has made a comeback at weddings and other events in the form of Photo Booths and event photographers with an onsite printer or handing out QR codes to retrieve your photo.

Our phones give us the same instant gratification, but after you pass your phone around so everyone can see the photo, how do you make sure everyone has a copy?  You go thru the 6+ steps to text or email it to everyone.

With FotoMe, everyone gets their own copy within moments.


Private and Secure

It seemed like a good idea at the time.  Post your photos on social media to make them available to all your friends and family, until you ended up with a 1000 "friends" and until we learned we're the product, not the customer.  Social media companies are essentially data vacuum cleaners and don't throw any of it away.  Unless there’s a reason for sharing your event photos to the entire world, it is better not to.  Company Events might have photos that are best kept private to the company where they can better control distribution. You can't prevent people from posting to social media, but in many cases, it's done because they're not provided an alternative.

Photos aren't just the pixels you can see.  Images from smartphones and digital cameras store Exif (Exchangeable Image File Format) data which includes everything from the model of your phone and date/time, to GPS coordinates and altitude.  Location data can reveal a lot about you.  While it might not seem like a big deal to reveal your attendance at certain events, which booths you visited at a trade show, presentations you attended, or who you spoke with, do you really want that data collected over time and added to your profile?

In addition to the public nature of social media, the “users are the product” business model runs counter to privacy.  When users’ personal identification information (PII) has such enormous revenue generation capability, it can be difficult to rely merely on trust that it will be kept private.

FotoMe’s plan is to not monetize any PII, on any level.  With this business model, our foundational architecture makes no compromises on using the most effective technology and constructs to ensure users’ privacy.  FotoMe strives to adhere to Privacy by Design (PbD) foundational principles, which at its core means just that.  Build privacy into the product design as a forethought, not an afterthought.  It's always more effective to design proactively, not reactively and remedially.

And when you the customer own your data, and we don't have a reason to retain it because of our business model, then one of the biggest safeguards is easy to put into place.  It doesn't need to stay on our servers and be vulnerable to human error, or attack.

Private and Secure

It seemed like a good idea at the time.  Post your photos on social media to make them available to all your friends and family, until you ended up with a 1000 "friends" and until we learned we're the product, not the customer.  Social media companies are essentially data vacuum cleaners and don't throw any of it away.  Unless there’s a reason for sharing your event photos to the entire world, it is better not to.  Company Events might have photos that are best kept private to the company where they can better control distribution. You can't prevent people from posting to social media, but in many cases, it's done because they're not provided an alternative.

Photos aren't just the pixels you can see.  Images from smartphones and digital cameras store Exif (Exchangeable Image File Format) data which includes everything from the model of your phone and date/time, to GPS coordinates and altitude.  Location data can reveal a lot about you.  While it might not seem like a big deal to reveal your attendance at certain events, which booths you visited at a trade show, presentations you attended, or who you spoke with, do you really want that data collected over time and added to your profile?

In addition to the public nature of social media, the “users are the product” business model runs counter to privacy.  When users’ personal identification information (PII) has such enormous revenue generation capability, it can be difficult to rely merely on trust that it will be kept private.

FotoMe’s plan is to not monetize any PII, on any level.  With this business model, our foundational architecture makes no compromises on using the most effective technology and constructs to ensure users’ privacy.  FotoMe strives to adhere to Privacy by Design (PbD) foundational principles, which at its core means just that.  Build privacy into the product design as a forethought, not an afterthought.  It's always more effective to design proactively, not reactively and remedially.

And when you the customer own your data, and we don't have a reason to retain it because of our business model, then one of the biggest safeguards is easy to put into place.  It doesn't need to stay on our servers and be vulnerable to human error, or attack.